Full-screen photo or short looped clip: a real group wearing Cloke (September shoot)
Made to wear together.
Ready-to-brand garments that last for years. Choose your styles and a local supplier adds your logo.
Module 1: proposition hero, full width and filling the first screen, following the brand guidelines' homepage mock-up. Headline is placeholder until the copy phase. A still image keeps the page fast; any video loads after the page. Keir: the brand frames the product rather than overpowering it. Sign in stays in the header; there's no "choose your persona" screen.
Module 2: search and shortcuts. An exact style code jumps straight to that product (distributors land on the order grid). The shortcuts cover all four buyer types from principle 1 without a gateway screen.
Shop by garment
All products →Module 3: garment categories, so people can browse without knowing Cloke's range names. Tiles are picked in the CMS.
Made for your crew
See all →Module 4: Made for (groups first, principles 8–9). Each tile opens an editorial group page with products, a testimonial and an enquiry route.
New and best sellers
New styles →Module 5: product collection, chosen in the CMS. Cards show the style code, key facts and a price: the flat retail price for guests, the account price for signed-in distributors.
How buying Cloke works
The full guide →- Choose your garments
Browse styles, colours and fits. - Tell us what you need
Rough numbers and your logo. - Meet your supplier
Yours, or one we match you with. - Get your quote
Branding and sizes sorted with them. - Wear it with pride
Delivered, branded, built to last.
Our buying rules
Just want plain garments? Buy from Cloke at one flat price.
Module 6: condensed How to buy. Gabrielle is drafting the final ~5 steps and the wording to test ("Request a quote" or "Get an estimate").
Worn by real crews
"Our whole team lives in their Origin hoodies. Three winters in, they still look sharp."
Name, Organisation (placeholder)
Module 7a: testimonial block (text and image), reused on product and group pages. Start small while Cloke collects testimonials.
#clokeinthewild
Customer photo
Customer photo
Customer photo
Module 7b: Cloke in the wild, customer photos curated in the CMS (no live social feed).
Print, embroider or supply uniforms?
Stock Cloke with trade pricing, fast NZ dispatch, free samples and Rewards. We send local wearer enquiries your way, and we never undercut you.
Your Rewards: Gold
$48,200 spent this year · $26,800 to Platinum · 2 free samples left.
Module 8: distributor band. Guests see "Become a distributor". Signed-in distributors see their Rewards summary in its place.
New styles, first
New colours, new styles and stories from the people who wear Cloke. A few emails a year.
Module 9: newsletter band. A delayed pop-up also exists; toggle it in the review bar.