Sixty years of making clothes that last
Cloke is a family-owned New Zealand company. We make the garments, and our suppliers make them yours.
A family business, since the sixties
Cloke started in a small New Zealand workroom with a simple idea: make garments properly, and people will keep wearing them. Three generations later, the family is still in the business.
We still care about the same things: sturdy seams, honest fabric, and sizes that fit real people.
Made to be worn, washed and worn again
Our garments go through school years, sports seasons and night shifts. We test them the hard way, and back them with a lifetime guarantee.
A Cloke hoodie from your leavers year is often still in your wardrobe twenty years later.
Sold through people who know their customers
We don't brand garments ourselves. Local printers, embroiderers and uniform suppliers do that, and they know your school, club or business better than we do. Our job is to give them good garments to work with.
Our purpose
To make clothes that people are proud to wear, and that groups across New Zealand and Australia ask for by name.
The people behind it
Managing director
Head of design
Customer service
Sales, Hamilton
See how it's made
A two-minute look inside our workroom, from fabric to finished garment.
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"Every kid in our team wears the same hoodie, and they still ask where to get another one when they grow out of it."